Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. He thought of the brand name "Jump Start Your Fat, Lazy, Puppy" and asked your opinion. You said:.
A. It is not a good brand name because it doesn't suggest a product benefit.
B. It is a good brand name because it is catchy and has lots of words.
C. It is not a good brand name because it is too long.
D. It is not a good brand name because it is easy to pronounce.
E. It is a good brand name because it is true.