Walkane Juices is planning to launch a line of flavored beverages. It encourages consumers to take a $1,000,000 Taste Challenge.
According to the challenge, every consumer who is able to identify the flavor with just a sip of the beverage has a chance to win a holiday. In this scenario, Walkane Juices is an underdog which is trying to

use promotions to get consumers to try the brand

Explanation:

Based on the scenario being described within the question it can be said that Walkane Juices is an underdog which is trying to use promotions to get consumers to try the brand. This is done with the hopes that the promotion will attract a large amount of individuals who may otherwise never try the brand, and once they try the brand they may like it and decide to start buying the product. Thus increasing sales for the company.

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