2) The business research process contains multiple steps. The first step of the process is: A) Establishing the need for marketing research. B) Defining the problem. C) Establishing the research objectives. D) Determining methods of accessing data.

The correct answer is A) Establishing the need for marketing research.

Explanation:

It is hardly understandable that in order to start any project, the utility and benefit that its implementation would entail must be established. In marketing, it is necessary to determine why and why the research is being carried out, which users would be interested and what would be the benefit for the product promotion process. Without this, it would be impossible to implement such a plan.

B) Defining the problem.

Explanation:

The first step in every research process is to identify and define the problem. If you do not know what problem or issue you want to solve, or what opportunity you want to explore, then how can you carry out a research process.

A business problem is defined as a situation that can result in a negative consequence for the business. On the other hand, a business opportunity is a situation that can result in a positive consequence for the business.