One role of marketing communications in the problem recognition stage of the purchase decision-making process is to: alert the company about problems in conveying a message to target consumers. resolve consumer problems with customer service outreach. remind consumers of existing needs. help distribution partners identify product availability problems. educate consumers about features and benefits.

remind consumers of existing needs.

Explanation:

The purchase decision-making process is the process by which customers realize that they have an unsatisfied need and they need to purchase a product or service to satisfy it. The first stage of that process is the problem recognition stage, where the customer realizes that he/she has a problem or unsatisfied need.

One way marketing creates needs is by reminding customers that they might have an unsatisfied need. Marketing doesn't create a need, since they are biologically motivated, it just reminds customers about them. E.g. you are thirsty, biological need, and marketing reminds you that Coke will satisfy it.

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