Vix is a leader in fare-collection equipment for Australia's transportation industry, having already installed a new, pioneering system in subways and buses in major cities worldwide. In this example, Vix has gained a competitive advantage by .

Encouraging innovation

Explanation:

Innovation: it refers to new ideas or new method of doing something. It is the use of new method to solve a particular problem.

Vix has gained a competitive advantage against other in fare-collection equipment for Australia's transportation by industry by Innovation, that is, the installation of new pioneering systems in subways and buses in major cities worldwide.

Vix has taken advantage of technological development to gain more competitive advantage.

Vix has encouraged innovation by providing a more effective way of fare-collection in Australia's transportation industry.