Vision Inc. is financed through both debt and equity, with a D/E ratio of 0.75. The firm’s overall risk is measured at a beta of 1.3 with a cost of equity of 12 percent. The risk-free rate of return is 2.5 percent and the tax rate is 30%. The company’s debt consists of semiannual bonds, with a coupon rate of 10%. They have 10 years to maturity and currently sell for $1,000.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.