Advances in supply chain management now allow companies to customize products to meet the needs of individual customers on a mass scale. This individualized approach to market segmentation is called:

The customization acquired by the companies on large scale has been termed as mass customization. Thus, option B is correct.

The production of goods in a large community has been given as mass customization. This helps companies to reach to the retail sector with customization.

The products have been goods has been produced in large quantities and the customers have been targeted to achieve the desired sales.

The customization has been accepted by the companies to acquire large market sector, and establish themselves according to the customer’s need. This is also helpful in increase sales with profit.

Thus, the customization acquired by the companies on large scale has been termed as mass customization. Thus, option B is correct.

For more information about mass customization, refer to the link:

link

The correct answer is letter "C": mass customization.

Explanation:

Mass customization is a technique of manufacturing by which companies produce tailored goods in large quantities. Entities take advantage of the low production costs with this approach and the specialization that implies addressing production to an exclusive market sector. Mass customization is mostly used in the retail industry.

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