Business, 19.03.2020 23:48 bgf12032

Clarion Inc. is a firm that produces components for the manufacturing equipment market and currently enjoys a 42% market share. Through an analysis of the share development path, the marketing department of the firm estimates that the firm should perform at a 95% level in product awareness, 85% in product preference, 80% in intentions to purchase, 90% in product availability, and 75% in rate of purchase. Calculate the share development index (SDI) for Clarion Inc. for an 8 percent reduction in market share.

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Clarion Inc. is a firm that produces components for the manufacturing equipment market and currently...

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