SnowBlowers, Inc. is targeting consumers in the northern regions of the United States and focusing on giving consumers practical and functional reasons to buy its snowblowers. What type of ad is SnowBlowers, Inc. using?

Cognitive

Explanation:

Cognitive marketing or advertisement focuses on the behavioral aspect of the customers decision inorder to improve the effective plan of the ad. This advertising methods are tied to the interest of the customer and what they can benefit from the product, these are what builds the advert and in many cases educate the consumers on why they need to purchase the product. SnowBlowers, Inc. is using cognitive method of advertisement as it focusing on giving consumers practical and functional reasons to buy its snowblowers.

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