After extensive customer research and segmentation, an artist sketchpad company decided it would offer low-priced pads for artists. It then decided it could off-set the lower price by removing the pads from retail stores and offering them exclusively through their own website. After implementation of their marketing strategy, sales plummeted for the sketchpad. What question should the company have asked itself about the promotion of its sketchpad before implementing their new marketing strategy

Christopher kim, cfa, is a banker with batts brothers, an investment banking firm. kim follows the energy industry and has frequent contact with industry executives. kim is contacted by the ceo of a large oil and gas corporation who wants batts brothers to underwrite a secondary offering of the company's stock. the ceo offers kim the opportunity to fly on his private jet to his ranch in texas for an exotic game hunting expedition if kim's firm can complete the underwriting within 90 days. according to cfa institute standards of conduct, kim: a) may accept the offer as long as he discloses the offer to batts brothers.b) may not accept the offer because it is considered lavish entertainment.c) must obtain written consent from batts brothers before accepting the offer.