The manager of Plantation River Country Club wanted members of the very upscale club to use the bar and dining facilities more frequently. He offered a two-for-one happy hour special but few members showed up. The manager did not have a grasp of what would make his target market?a. Quantifiableb. Responsivec. Reachabled. Identifiablee. Substantial

The correct answer is B

Explanation:

Responsive is the measure of the quality as well as speed at which the company provides the customer service and the communication.

For example, if the customer who drop the mail enquiring about particular information regarding a service or a product. And, the response for the enquiry could be traced out from how quick the company could reply or responsive to the mail along with the desired information.

So, in this case, the manager did not grasp the responsive in order to make his target market.

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