Airbus pioneered the development of the new superjumbo jet at a cost of $15 billion. It quickly obtained contracts for much of the 400 units that are expected to be ordered in the next 20 years, thereby effectively shutting out its competitor, Boeing. Airbus benefits from .

First mover advantage

Explanation:

First-mover advantage is defined as the advantage or benefit gained through the initial occupant of the segment of market. The benefit or advantage might be gained through the leadership of technological or prior purchase of resources.

So, in this case, Airbus who developed the jet at the cost of $15 billion, and quickly the company obtain the contract which is expected to be ordered in next 20 years. Therefore, the Airbus benefits from the first mover benefit.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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