Lpha Corporation is interested in expanding its operations to South Africa. Alpha finds a South African company that is in a similar industry and partners with it to do business. Alpha owns part of the operation and the South African company owns most of it. The two share in profits and liabilities in proportion to their ownership. This is most likely: a. a license. b. a subsidiary. c. a foreign manufacturing plant. d. a joint venture.

Which of the following is true of the strategy of planned and unplanned change in global marketing? a) cultural congruence involves deliberately changing certain aspects of culture to meet marketing goals.b) all marketing efforts require planned or unplanned change in order to be accepted.c) planned change involves marketing products similar to the ones already on the market.d) the first step in bringing about planned change in a society is to remove obstacles for acceptance of a product.e) social planners gained the acceptance of protein-rich diets among the peoples of underdeveloped societies using the strategy of planned change.