During testing, the company's technical people observe how customers use the product, a practice that often exposes unanticipated problems of safety and servicing and alerts the company to customer training and servicing requirements.

During Consumer Testing or Comparative Testing, the company's technical people observe how customers use the product, a practice that often exposes unanticipated problems of safety and servicing and alerts the company to customer training and servicing requirements.

Beta testing

Explanation: Beta testing is a form of testing, after the alpha testing (involves a group of sophisticated users, usually internal users/employees of the company), in which a product approaching full functionality is made available to a limited audience of external users. Beta testing is carried out by real users of the product in a real world environment.

Here, customers are observed on how they use the product under testing which helps expose unanticipated problems bordering safety and servicing. If needed, the company is notified to customer training and servicing requirements. It helps to improve success of the upcoming product release to the market and often future product development is heavily influenced by beta testing outcomes. This it does by providing recommendations for product improvement from an integrated perspective of customers.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

answer: e

explanation: