Rolls-Royce targets a very exclusive high-income market. Toyota, on the other hand, targets economy markets (Yaris), the environmentally-conscious market (Prius), and the higher-income market (Lexus). Rolls-Royce has adopted a targeting strategy. Toyota has adopted a targeting strategy.

Concentrated , Differentiated

Explanation:

A concentrated marketing targeting strategy is focused or concentrated upon one single group or market segment serving the niche customers. For example, a brand which targets only young girls or a sports brand which targets only youth.

Differentiated market targeting strategy is wherein a company targets atleast two or more than two market segments. For example , a product such as an after shave lotion which is targeted at both young and old men i.e catering to the needs of two segments.

In the given case, Rolls Royce, the premium car maker targets rich and affluent class of it's customers i.e a single segment which is concentrated strategy. Toyota on the other hand caters to both middle class and affluent class of customers which is differentiated strategy.

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