Procter & Gamble Co. acquired the Old Spice brand in 1990. P & G decided to reposition the brand by using different advertising to see whether sales would then increase. The new advertising is the in this experiment.

Independent Variables

Explanation:

Marketing experimentation is frequently used to find the right method for increasing revenues through the acquisition of new customers.

Independent variables are the controllable factors that are utilized by marketing researchers use accelerate changes in the values of dependent variables.

independent variable

Explanation:

The new advertising I'd independent variable in this experiment.

An independent variable is a factor that influences or causes another associated factor

An independent variable is an input, assumption, or driver that is changed in order to assess its impact on a dependent variable .

For example, income is an independent variable because it influences another variable consumption.

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