The Monteleone Company pays large fees to a highly-recognizable, prestigious individual to be the spokesperson for the company’s products, luxury private jets. Monteleone is probably following the: a) focused cost-leadership b) strategy focused c) differentiation strategy d) integrated cost e) leadership/differentiation strategy f) total quality strategy

(C) Differentiation strategy        

Explanation:

The differentiation strategy is one of the type of business strategical approach that helps in developing the various types of distinctive products and the services in the market.

The main objective of the differentiation strategy is to attract the consumers or customers by offering them some different and effective products in the competitive market.  

 According to the given question, the Monteleone company is basically paying the high fees for the purpose of promoting the luxuries and the products in the market.

 Therefore, the Monteleone company is basically following the differentiation strategy.    

answer; functional fixedness;