Vicki is an independent insurance agent who has seen little increase in her revenues over the last two years. Her main marketing efforts have been mass mailings on a regular basis, but these have seen little response. She takes a marketing class and learns about segmentation. She calls and talks with her current clients and identifies most are over the age of 40, own two cars and a home, and have at least two children. Vicki strategizes the types of marketing campaigns to effectively reach these current and potential customers like her current clients. Vicki used segmentation identification to meet which of its objectives?A.) increasing marketing effciency by directing efforts toward general market segments
B.) reduced company risk by deciding where when how and whom a product service or brand will be marketed
C.) identifying but not classifying people into comparable groups.

Consider the following ethical argument. which of the three statements represents the moral statement about a moral principle? statement 1: a dealership advertised a car at a very low price, but only had a similar higher priced model in stock. statement 2: it is wrong to perform a bait and switch. statement 3: the dealership was wrong to advertise the car on special sale when in actually it was not available.

It is estimated that over 100,000 students will apply to the top 30 m.b.a. programs in the united states this year. a. using the concept of net present value and opportunity cost, when is it rational for an individual to pursue an m.b.a. degree. b. what would you expect to happen to the number of applicants if the starting salaries of managers with m.b.a. degrees remained constant but salaries of managers without such degrees decreased by 20 percent

Make or buy eastside company incurs a total cost of $120,000 in producing 10,000 units of a component needed in the assembly of its major product. the component can be purchased from an outside supplier for $11 per unit. a related cost study indicates that the total cost of the component includes fixed costs equal to 50% of the variable costs involved. a. should eastside buy the component if it cannot otherwise use the released capacity? present your answer in the form of differential analysis. use negative sign represent a net disadvantage answer; otherwise do not use negative signs with your answers. cost from outside supplier $answer variable costs avoided by purchasing answer net advantage (disadvantage) to purchase alternative $answer b. what would be your answer to requirement (a) if the released capacity could be used in a project that would generate $50,000 of contribution margin? use negative sign represent a net disadvantage answer; otherwise do not use negative signs with your answers.