Tangible resources includea. technological assets such as patents, copyrights, and innovation technologies. b. relationships such as alliances that provide access to technologies, specialized know-how, or geographic markets. c. company culture and incentive system, which includes the norms of behavior and business principles. d. reputational assets, which can include the company's reputation for quality, service, and reliability as well as their reputation for fair dealings with suppliers. e. human assets and intellectual capital, which can include the talent of the work force and the creativity and innovativeness of certain personnel.