The Doritos advertising effort of "Live Mas," which is Spanish for "Live More," is meant to suggest a lifestyle aspiration. If consumers make a connection between the Doritos brand and this promotional effort, then Doritos has created:

a brand association

Explanation:

When there is a connection between a consumers and a brand, which are usually imbibed via visual impressions, brand association is said to have taken place. In the case of Doritos, they advertised with an interesting slogan that would be difficult to leave the minds and brain of its customers, and thus the uniqueness of the product will always be remembered by the consumers. That mental connection between how a consumer see an image in his mind is known as brand association.

commercial banking

provide online payment services

provide online banking

asset management firms

invest in people's funds in securities

accept tax return refunds