The process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities is referred to as .

Strategic planning

Explanation:

Strategic planning is a systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Strategic planning begins with the desired-end and works backward to the current status.

A well-written strategic plan can play a pivotal role in your small business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges.

Good marketing plan

(strategic marketing plan) is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities.

Explanation:

Marketing is a process of business that deals with identifying and exchanging relationships, anticipating and meeting the needs and wants of customers. It is a vital part of business management/commerce. It deals with researching, promoting, distributing and selling company products and services. Marketing promotes sales and sales bring about flow of income. The goods and services to purchase or market also require to plan and strategize. Product goods or services that will meet the needs and wants of the customers must be put to mind.

Companies/firms need strategic plans in their constantly changing environment in order to be on top. Strategic plans in marketing promotes marketing which bring about profitable sales. Marketing plans are needed at the business unit, product generated and marketing. It maintains a vital fit between a company's aim, capabilities and its changing marketing opportunities in its changing environment