Business, 11.03.2020 23:23 ziazozaya

In 1990, Coors launched Coors Rocky Mountain Spring Water, attempting to leverage its images of beer brewed with Rocky Mountain spring water. The product failed because: Group of answer choices It lacked any significant incremental advantage or value compared to other existing spring waters. Consumers simply did not want the product. Coors means beer, not water. The timing was wrong. It was introduced in the winter. Insufficient funds were channeled into the promotion program. Coors' existing distribution network was hesitant to stock the product.

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In 1990, Coors launched Coors Rocky Mountain Spring Water, attempting to leverage its images of beer...

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