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The communication process begins with selecting a target audience -- the group with whom Take-A-Ride will be communicating. Which target market would be the most likely to find the bike-share program valuable, and thus be the most profitable for the firm?
1. Charleston college students
2. Tourists
3. Charleston resident
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Answers: 3
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The communication process begins with selecting a target audience -- the group with whom Take-A-Ride...
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