Sweet Tooth Confectioners may use the same ingredients as most other producers of chocolate candies and may not even be much better than other well-known brands of chocolate. However, the company wraps its candies in expensive-looking foil and places them in very attractive boxes. It promotes its products in advertisements as "the ultimate in chocolate experience." Sweet Tooth charges a much higher price than most competitors, but sales continue to grow. This success indicates that:.
A. consumers seldom consider price when making a buying decision for goods such as chocolate.
B. there is more to the total product offer than the physical product.
C. chocolate is best classified as a convenience good.
D. consumers always behave in an irrational manner.