Abco Realty owns several rental apartment buildings in a working class but safe neighborhood that has recently become popular with young professionals because of its proximity to an express commuter train line. Abco has recently invested in the infrastructure of the buildings, adding laundry rooms, safety features to the lobbies, and new insulated windows to all the units. Because of this, Abco cannot afford to match the unit rental prices of other buildings that have not made improvements. How should the sales manager of Abco Realty most likely differentiate Abco's units from units offered in other buildings?

promoting Abco apartments as being worth more money because they are safer and have more services.

Explanation:

Based on the information provided within the question it can be said that in this scenario Abco should most likely differentiate by promoting Abco apartments as being worth more money because they are safer and have more services. Therefore the extra addition in price that the individuals are paying are mostly for the extra amenities that have been added to those buildings.

hi your question lacks the required options attached to the answer is the options

A) The sales manager can convince management to cut expenses on basic maintenance so the apartments can be rented at prices matching other buildings in the area.

B) The sales manager can promote the neighborhood as a safe place to live with a rich history.

C) The sales manager can convince the owners of the other buildings in the area to bring their rental prices up to the prices Abco charges.

D) The sales manager can promote Abco apartments as being worth more money because they are safer and have more services.

E) The sales manager can promote Abco apartments as being worth more money because the company has spent more money on the apartments in the last year than in previous years.

The sales manager can promote Abco apartments as being worth more money because they are safer and have more services ( D )

Explanation:

One way in which the Manger of Abco Realty can attract more Tenants to its buildings is by promoting its apartments as been more safer for tenants regardless of its higher unit cost  and also highlighting the fact that they provide more services to it's tenants.

Running Ad campaigns within the demographic region of potential tenants will help the manager of Abco Realty to promote his buildings effectively and also highlighting the safety and services provided in the buildings as part of the Ad campaign is one way to get the building units the right publicity and getting Tenants to occupy the buildings regardless of its higher unit cost because customers would willingly pay higher costs for a  better service/value.

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