Whenever Don calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over 20 years. Don is his business relative to his competition.

positioning

Explanation:

Based on the information provided within the question it can be said that in this scenario Don is positioning his business relative to his competition. In the context of business, positioning refers to the actions taken by a business in order to for the business/brand to occupy a specific place in the minds of their customers, as well as setting them apart from the competition, so that those customers choose them instead of the competition.

answer///supply is elastic, and demand is inelastic;