Firms selling to organizational buyers have potential customers compared to firms selling to consumers. many more about the same number of far fewer

far fewer

Explanation:

Firms selling to organizational buyers have far fewer potential customers compared to firms selling to consumers.

In consumer markets, companies typically sell to large numbers of customers, with each customer accounting for a small proportion of the company’s sales. In business markets, companies deal with smaller numbers of customers; in some situations, large customers may account for a high percentage of sales.