Heeltoe, a boutique that caters to the footwear needs of women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on variables.

Demographic

Explanation:

Demographic variables is an type of customer segmentation which divides target consumer market into segments based on social and economic status which includes gender, age, income, educational background, age, etc. Heeltoe obviously segmented the consumer market based on demographic variables which includes age, income, gender, as they have products at caters or the needs of e affluent, middle-aged women as well as younger professionals and makers.

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