In the new product development process, companies have a variety of ways for including collaborating with other firms, brainstorming, licensing, and customer research.

Group of answer choices:

A) idea generation

B) concept testing

C) product development

D) market testing

E) product launch

The correct answer is letter "A": idea generation .

Explanation:

The New Product Development includes eight (8) stages which are: idea generation, idea screening, concept development, and testing, market strategy development, business analysis, product development, test marketing, and commercialization.

In the beginning, the new product development starts with the idea generation that uses internal resources such as Research and Development (R&D) projects or employees in general or can be fed by external innovations by licensing patents, analyzing changes in customer patterns or finding out what competitors are doing.

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