Business, 07.03.2020 05:11 redbenji1687

Nocturnal Products started as a luxury brand for designer apparel. Soon, the company expanded by launching its own line of premium perfumes, watches, bags, and home furnishings. This expansion allowed the businesses under the company to share a few of the common competencies in products, services, technology, and distribution. Which of the following corporate strategies is Nocturnal pursuing in this scenario?
A. niche marketing strategy
B. related-linked strategy
C. related-constrained strategy
D. taper integration strategy

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Nocturnal Products started as a luxury brand for designer apparel. Soon, the company expanded by lau...

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