Milton Rokeach created the Rokeach Value Survey (RVS), which consists of two sets of values, namely values and values. A) instrumental; terminalB) fluid; stableC) flexible; essentialD) unique; generalE) flexible; enduring

A) instrumental; terminal

Explanation:

Rokeach Value Survey (RVS) is an instrument that is used to classify values. 36 values are ranked to scale. The values are made up of 18 terminal and 18 instrumental values.

Participant in the survey rank 18 of the terminal values and then 18 of the instrumental values in order of importance to the individual.

RVS has been applied in the fields of psychology, personality, behaviour, social culture and cross-cultural studies.

Terminal values refer to desireable state of existence and instrumental values are preferable modes of behaviour.

A) instrumental; terminal

Explanation: The Rokeach Value Survey (RVS) is a classification instrument for values (18 terminal and 18 instrumental values) particularly useful in the contexts of personality psychology, behavior, marketing, social structure and cross-cultural studies . Developed by social psychologist Milton Rokeach, the instrument assesses participants’ values to help them determine what is most important in their lives and also help them in make good personal choices. The participants involved arrange the terminal and instrumental values in order of importance to them. Examples of Terminal Values—goals that an individual would like to achieve during their lifetime—include: True Friendship, Mature Love, Self-Respect, Happiness, Inner Harmony, Equality etc. Examples of Instrumental Values—preferable modes of behavior; means of achieving the terminal values—include: Cheerfulness, Ambition, Love, Cleanliness, Self-Control etc.

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