BMW is planning to make a big push into markets around the world with its MINI brand. If BMW has valuable know-how that cannot be protected with a licensing contract and also faces high transportation costs, BMW should .
Multiple Choice:
A. export from Germany.
B. use different technology.
C. invest directly in target markets.
D. outsource all production.
E. consider a less popular vehicle.
Answers: 1
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BMW is planning to make a big push into markets around the world with its MINI brand. If BMW has val...
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