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Business, 06.03.2020 19:32 alysa03

Gabriel, vice president of marketing for Big Screen Televisions, wants the company to offer a DVD player, a product the company doesn't offer now. He thinks that the firm has many brand-loyal customers who would buy it. According to Igor Ansoff's Product-Market Matrix, this is an example of the strategy.

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Gabriel, vice president of marketing for Big Screen Televisions, wants the company to offer a DVD pl...
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