is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.

niche marketing

Explanation:

Niche marketing -

It refers to as one of the subset of the market , which focus on certain products , is referred to as niche marketing . It is also known as small market segment .

It tries to focus on some specific needs of the market , the production and quality of the goods and services .

It tries to support smaller companies in order to live with the highly competitive market .

Hence , from the given scenario of the question ,

The correct answer is niche marketing .

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- courtney