Firms use segmentation, targeting, and promotion to choose the consumer groups they wish to pursue with its marketing efforts. true false g

The statement is: True.

Explanation:

To provide consumers with a more customized product, companies make market segmentation to identify their customers by different characteristics such as age, gender, income, and location just to name a few. After that, businesses choose their target market which reflects the customer population they are seeking to buy their products.

Promotions end the cycle, after some studies, to find out exactly what attracts prospective buyers so that all of the organization's marketing efforts can be focused towards that direction.

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