The state of Texas (where beer per capita consumption is 20% above the national average) consumed 44.1 million gallons of beer in 2017.
Assuming all other variables (such as population and average income) being constant, and the average price of beer $12 / gallon, how much should the price of beer increase so that the total state consumption goes down to 42 million gallons a year?

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.