Characteristics of customer include customer retention and loyalty, customers’ willingness to make an effort to do business with the organization, and customers’ willingness to actively advocate for and recommend the brand and product offerings.

Satisfaction

Explanation:

Characteristics of customer satisfaction include customer retention and loyalty, customers’ willingness to make an effort to do business with the organization, and customers’ willingness to actively advocate for and recommend the brand and product offerings.

Customer satisfaction promotes customer retention

When customers stay satisfied, the more often they will return to you in the future, and prefer buying your goods and services to your competitors' products. Customer retention is also a step towards maintaining loyalty.

i mean they dont have to

answer; intensive use of a sales force and is relatively costly;