is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.

Differentiation is the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it.

Explanation:

Market differentiation or simply differentiation in economics and marketing is the method of separating a market or service from others, to make it more appealing to a particular target market. It includes differentiating it from the products of competitors, as well as the products of a company's own. An illustration of this is a lawn-care service that is expected to do weekly maintenance costs less than any other advertised price. Differentiation between products is important in today's financial environment.

according to the song of roland, the characteristics of an ideal knight are: loyalty to the king, skilled warriors and horseman, valiant, bold, courageous, strong and proud in battle. they should be determined to fulfil their duties and willing to die to make their people safe.

the correct answer is b.)