Which of the following is true of random lead generation? Random lead generation is used when there is an existing database of names and addresses of prospects. Random lead generation usually requires a low number of contacts to gain a sale. Households and businesses are insignificant sources for random leads. Random lead generation can be carried out by employing mass appeals and advertising.

The correct answer is letter "D": Random lead generation can be carried out by employing mass appeals and advertising.

Explanation:

Lead advertising refers to the efforts companies make to promote a good or service in as many ways as it is possible. It is usually related to marketing through social media, referrals, phone calls, e-mails, newspapers, magazines, advertising, and events. According to a study conducted by Unisfair Inc., in 2010, social media is one of the best tools generating leads nowadays generating millions of dollars for companies every year.

Thus, lead advertising can be developed using different mediums of communications aligned with marketing.

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