The hidden-cost fallacy occurs when a. A firm considers irrelevant costs b. A firm ignores relevant costs c. A firm considers overhead or depreciation costs to make short-run decisions d. Both a and c

The correct answer is c. A firm considers overhead or depreciation costs to make short-run decisions

Explanation:

As Professor Adam Grant suggests, sunk costs have an important effect on our decisions, but there are three factors that influence us even more: anticipated regret ("will I regret it if I don't give the project another chance?"), project completion ("if I continue to invest, I will finish the project successfully") and the threat of ego ("if I do not continue betting on the project, I will seem a failure"

A good option is to prevent these three factors from occurring and constantly ask for feedback from those around us (collaborators, partners, friends). If we ignore the opinions that go against what we think, we will be putting the project at risk without realizing it. On the contrary, those who do not mind "swallowing pride" in the short term will make better decisions in the long term. On the other hand, separating the project from the person, the entrepreneurial venture, will help us not to take the recommendations of our environment personally and to react much more quickly and quickly.

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