AquaWorld is a full service dive shop based at the Park Royal in Cozumel. Dive shop management knows that its clientele possess a diverse range of experience (or lack there-of) in diving. Some clients need a lot of hand holding, prefer to follow a guide while under water, and usually rent their equipment. In contrast the more experienced divers tend to prefer to venture out on their own and generally use their own equipment. AquaWorld has effectively created packages with appropriate pricing for both types of customer. Apparently, AquaWorld is using a strategy. Differentiated targeting

Differentiated targeting

Explanation:

Differentiated targeting is the strategy, when the company establish the campaigns that appeal the target groups or at least two segments of the  market.

For example, Store could promote the sale which appeals to the people in at least two locations or the company could market the product which appeals to the women.

Under this case, the company efficiently created the packages with pricing which involve both the clients. So, the company is using the differentiated targeting strategy.

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