Advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference. However, the fact is that brands are not maintained by advertising but by the .
a. marketing
b. line extensions
c. brand experience
d. product mix
e. word-of-mouth elements

c. brand experience

Explanation:

Brand experience is a form of experiential marketing that influences the feelings, sensations as well as thoughts of customers towards the brand, in such a way that customers feel satisfied and would long to patronize and trust the brand for providing solutions to their problems. Brand experience would help establish a kind of connection between the company and the customers in a beneficial way that would help retain customers.

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