Ally Bank advertises "24/7 live customer care," which means that customer can call by telephone and speak with a human being about their banking matters any time of day or night. Ally Bank customers never have to talk to a machine. With this service feature, Ally Bank is emphasizing the dimension of service quality.

Which statement describes a monopoly? many firms produce identical products with no control over the market price. many firms produce differentiated products with control over market price. a single firm produces a product with no close substitutes and control over the market price. a single firm produces a product with many close substitutes and limited control over the market price.

Consider the following two stocks, a and b. stock a has an expected return of 10%, 10% standard deviation, and a beta of 1.20. stock b has an expected return of 14%, 25% standard deviation, and a beta of 1.80. the expected market rate of return is 9% and the risk-free rate is 5%. security would be considered a good buy if we include the stock in a well diversified a portfolio because a. b, it offers better alpha b. a, it offers better alpha c. a, it offers better sharpe ratio d. b, it offers better sharpe ratio

Individual consumers belong to which step of choosing a target market? possible customers competition demographics communication