As marketing manager, before you can identify the meaningful segmentation variables, you need to know a little more about the sauber washer-dryer. the all-in-one washer-dryer combo does it all in one machine -- without taking up a lot of space. just place the dirty laundry in the front-loading machine and when you return, it's washed and dried. even more impressive is its ability to clean; whites were 20% cleaner with 15% fewer stains as compared to competing models. the machine measures just 22" across and 34" high, which is 10% smaller than competing models. however, this means it holds a smaller load by u. s. standards. and unlike traditional dryers, the all-in-one does not require outside exhaust venting.
sauber's washer-dryer is available in four stylish finishes: stainless steel, pearl white, gunite gray, and obsidian. although the cycle time is 20% longer than average, the machine runs quietly and offers 10 wash, 5 spin, and 8 dry options. a programmable timer allows users to program a wash up to 23 hours in advance. the manufacturer's suggested retail price is $1499, which is more expensive than u. s. brands' washer-dryer combinations, which average around $1000.
choose the two variables that would be most predictive of purchase intent for the all-in-one washer-dryer.
select two options from the choices below, and then click submit.
1. dwelling type: apartment, condo, or house?
2. household size: how many people?
3. religious orientation: beliefs and worship