Hollingsworth is a retail company that is planning to release a new line of luxury personal care products. Its managers are now reviewing the sales history of similar products and conducting marketing surveys to estimate minimum and maximum sales for the product. In which of the following stages of the new product development process is the product?

Business analysis.

Explanation:

Business analysis involves identifying and defining criteria a product must meet, and how the product effectively satisfies business goal of making profit.

By reviewing the sales history of similar products and conducting marketing surveys to estimate minimum and maximum sales for the product, the managers are looking at the viability of the product and it's earning potential

answer; balance sheets;