When conducting a SWOT analysis, budgets, ratios, and sales reports can be used to identify:

a. Environmental strengths and weaknesses
b. Company strengths and weaknesses
c. Environmental opportunities and threats
d. Company opportunities and threats

Letter b is correct. Company strengths and weaknesses.

Explanation:

The SWOT analysis (Strength, Weakness, Opportunity, Threat) can be defined as a strategic tool widely used by companies to identify strengths, weaknesses, threats and opportunities related to the company's internal and external environment. Through this analysis it is possible to identify the risk objectives of a business in its micro and macro environment, assisting in the strategic planning and effective management of an organization.

In the case of the above question, performing a SWOT analysis, budgets, proportions and sales reports can be used to identify an organization's strengths and weaknesses, as these factors correspond to the company's internal environment. The strengths correspond to the internal advantages of the company in relation to the competition, and the weaknesses correspond to the internal disadvantages of the company in relation to the competition.

in terms of experimental research, mcdonald’s charging different prices in the two cities relates to