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Business, 28.02.2020 00:58 hipeopleitsme121

A Better Mousetrap, Inc., is a manufacturing company that sells pest control systems. Recently the company launched an innovative mousetrap with a unique design that has been selling well in the U. S. market. Senior vice president Marc Wallace recommends expanding sales overseas as a way to increase company revenues.

Wallace expects that markets abroad will soon become fully aware of the existence of the product and its benefits. At that point, the mousetrap will be in which of the following life cycle stages?

Maturing product stage

Adapted product stage

Standardized product stage

New product stage

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Answers: 2

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