Desert Knight Golf Resort has just completed a detailed, factual study of the resort's strengths and weaknesses as well as external threats and opportunities. The resort's next step in the development of a marketing plan is to:

determine specific marketing objectives

Explanation:

After completing the SWOT analysis of the golf resort, the marketing team must start to define its target market. You must first define your target persona or your ideal customer. Then you must determine which segment fits best into that target persona, e.g. wealthy, with a lot of free time, highly educated, etc.

In the next step you need to define your goals and execution plans, etc.

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