According to Larry Marder, the president of the McFarlane Companies, the company has changed and morphed and grown over the years from a company that simply produced comic books to a company that is also involved in sports figures, music videos, and major motion pictures. This movement from comics to a variety of activities is best described as:.

Unrelated Diversification

Explanation:

The reason is that the company has entered in a number of product offering that are unrelated to each other. This means the company has subtantially reduced its industry risk by managing a portfolio of products that are different from each other from industry perspective. This is an example of unrelated diversification because comics are unrelated to sports figures, music videos and motion pictures.