Which of the following statements is most likely true about the new product development process?
A. The first step in developing a new product involves determining any budgetary or distribution limitations.
B. Most firms discourage employees from contributing new product ideas because of legal concerns.
C. In most cases, concept testing is followed by concept development.
D. A product concept should be developed for each idea before it goes through idea screening.
E. Customers, competitors, and suppliers are major sources of new product ideas.

Read the following scenario and answer the question in 5-10 sentences. you are the owner of a small business that is a defendant in a lawsuit in federal court. you received bad news from your lawyer that the judge did not allow certain documents to be admitted as evidence in court and that the jury reached a $50,000 verdict in favor of the plaintiff. your lawyer tells you that it is within your legal right to hire him to file an appeal with the united states court of appeals. if the appellate court rules in your favor, you may be able to avoid paying part or all of the $50,000. evaluate your lawyer’s suggestion about appealing the decision.

Rossdale co. stock currently sells for $68.91 per share and has a beta of 0.88. the market risk premium is 7.10 percent and the risk-free rate is 2.91 percent annually. the company just paid a dividend of $3.57 per share, which it has pledged to increase at an annual rate of 3.25 percent indefinitely. what is your best estimate of the company's cost of equity?

Why is investing in a mutual fund less risky than investing in a particular company’s stock?